Using the Internet in Automotive Sales

Nowadays there are a lot of automotive salespeople selling on the internet to take advantage of the new communication opportunities the internet provides. If you’re an automotive salesperson yourself, you’ve practiced how to sell in-person but not necessarily in a written format. Don’t worry: you don’t have to switch over fully to sales via written communication on the internet. Sure, you’ll be writing emails, blog posts and social media snippets online, but most of your customers will still want in-person or video communication in addition to that.

Using Video

The internet allows for this: shoot a video of yourself with a digital video camera or a high-quality webcam that records your introductory sales pitch. You can customize this as much as you think is necessary, post it on Youtube and link to it in your emails to prospective customers, on your blog and on your social media profiles. Linking is also good for improving your search engine optimization, or SEO. A good introductory video is short, friendly and informative. It should also provide your contact information and it should be engaging enough to make a solid first impression. You can post a series of different introductory videos on different topics if you’d like.

Video Customization

In response to specific leads, you can record virtual presentations and walkarounds customized for the needs of individual customers as if those customers were there in-person, or you could even do a live webcast of your presentation with the ability to respond to your customer’s comments and questions in real-time online over an audio connection. You can use a Bluetooth headset to be on the phone hands-free during your presentation. Additionally, you can communicate in real-time with customers online using text-based instant messaging or texting, or you can do video chats if you and your customer prefer it. It’s also possible to set up in-person meetings with customers who live nearby by communicating over the internet as well as video chats or phone conversations with customers who either live further away or are too busy to meet in-person.

Other Ways to Use the Internet

Most of your competition is either not using the internet to its full potential or using it badly when they do bother to, so selling over the internet gives you a comparative advantage. You also want to catch up with the segment of your competition that’s already using the internet for selling, and it’s also easier than ever to keep an eye on which selling strategies and tactics your competition is using: just check out their website. Another great thing about the internet is that it also makes it easier to network with automotive salespeople from around the country and even around the world. You’re not competing with most of these people, so you can talk shop and trade tips and tricks to your heart’s desire. On the internet you can be anonymous when you want to be fully candid and not anonymous when you want to get your name out there and build your brand.

Marketing Yourself on the Internet

One way to market yourself that works well on the internet is to encourage happy customers to provide you with testimonials that you can post on your website and positive reviews that they post on review sites. Happy customers can also use their own social networks to refer more potential customers in your direction, and it’s easy to stay in touch with existing customers who may become repeat buyers. Another way to market yourself is to provide potential and existing customers with high-quality, engaging information using a blog and social media. Use the internet to make a name for yourself and you’ll have customers coming to you from far afield.

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