Chicago’s a big place. There are close to 10 million people living in the greater Chicago area – it’s the third largest population center in the entire country.
You might be wondering why Chicago’s population is important when all you want to do is buy or lease a new or used car.
Well, it’s because some of those 10 million people are terrific at sales. Quite a few of them, in fact – it just stands to reason that out of the 10 million people, thousands (if not more) would be friendly, helpful and understanding sales people.
Many of these terrific sales people are currently hard at work at a Chicago area dealership as a member of the sales team.
That’s a good thing, because the automotive salesperson you deal with can make or break your entire experience. That salesperson can mean the difference between driving away happy, in a new vehicle, or getting back into your old car and driving away dismayed.
Chicago area dealerships know this, of course. That’s why they select their sales team members so carefully. They want their customers to have a great experience, so they go out of their way to hire automotive salespeople that will deliver exactly that.
What is it about a car shopper’s experience that makes it a positive one? The answer is probably slightly different for every person who visits a Chicago area dealership, but here are some factors to consider:
Many car shoppers appreciate being greeted with a friendly smile and hello as they arrive. Most also appreciate it if the automotive salesperson asks how they can help or inquires about the type of vehicle they’re looking for. No one likes to be ignored.
Things diverge a little from there. Some car shoppers prefer to be left more or less on their own, to browse through the dealer’s vehicles by themselves and at their own pace. They like it if the automotive salesperson is easy to find if they have a question or want to take a test drive, but they don’t want anyone hovering over their shoulder.
Other car shoppers like to have their salesperson’s constant, undivided attention. For the majority of car shoppers, a great automotive salesperson probably falls somewhere in between the two extremes.
An automotive salesperson that is well-educated about the vehicles he or she is selling is important to shoppers who happen to be car buffs (or fancy themselves to be). It doesn’t look good when you ask your salesperson how much horsepower the engine has and the answer is a blank look. You’d be surprised by how often that happens.
If you’re like most car shoppers, you want an automotive salesperson who’s friendly and helpful without being a “pest,” who’s able to make suggestions if you don’t have a clue about where to start, who’s willing to take as much time with you as you need to decide which vehicle is right, and who is knowledgeable about the vehicles and the sales process.
Fortunately, several Chicago area dealerships have a sales team which fits this description. You’ll find one of the area’s best sales teams at World Hyundai, located at the Matteson Auto Mall.